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Keywords: Means-end chain (MEC)
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Journal Articles
Means-end chain approach for exploring the motivation of ready-to-drink tea consumers
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Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 384–395.
Published: 13 June 2016
... Means-end chain (MEC) Ready-to-drink (RTD) Tea beverages Tea is one of the most widely consumed beverages worldwide because of its low cost, which is second only to water (Hazarika, 2013), and polyphenol content, which is associated with potential health benefits (Del Rio et al., 2010...
