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Keywords: Measurement
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 34–47.
Published: 07 January 2013
... by trained interviewers, was used in both countries. Findings – The tests of the hypotheses regarding cultural, subcultural, and aging effects provide some results in line with the hypotheses, but they raise additional concerns about the possible sources of measurement differences and the applicability...
