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Keywords: Measurement invariance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2269–2284.
Published: 07 December 2021
...Hsiang-Lin Tang; Xuelin Liu; Qi Fu Purpose This study sets about assessing measurement invariance of the widely used CETSCALE in the context of an economically disadvantageous inland city in China. The 10-item CETSCALE (Shimp and Sharma 1987) was administered to a college-level student sample...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1055–1069.
Published: 17 September 2019
...’ perceived value across groups of consumers to support the underlying assumption that the construct is universally equivalent across different shopping contexts. Design/methodology/approach Confirmatory factor analyses were performed to examine the measurement invariance of consumers’ perceived value...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1309–1338.
Published: 31 July 2019
... at: thakurpreeti43@gmail.com 27 11 2018 10 03 2019 31 05 2019 14 06 2019 15 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Measurement invariance Online shopping attitude Structural invariance Tier 2 cities...
