... limitation. The findings bear important implications for more socially responsible marketing practice and better public policies in credit carder regulation for protecting young credit card users. Practical implications – The new concept and measurement scale can be used for identifying the vulnerable...

...T.C. Melewar; Sharifah Alwi; Jeannot Abdul Karim; Mukesh Kumar; Sofiah Abd Rahman Purpose The purpose of this paper is to verify the measurement scale of shopping values in the Malaysian context. Both hedonic as well as utilitarian shopping value measurement scales were tested...