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Keywords: Media (new media)
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1495–1517.
Published: 11 December 2019
... non-literal forms of language, especially those conveying a sense of humor or irony (Huang et al., 2008). Generation Y Consumer behaviour Facebook Content analysis Emojis Media (new media) Word of mouth marketing Emoticons Emotion communication In spite of the success...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 589–606.
Published: 24 October 2019
... Emerald Publishing Limited Licensed re-use rights only Social marketing E-marketing Database marketing Media (new media) In the case of Line, the emerging channel of SMM, has attracted the attention of marketing practitioners and researchers (Zhang and Luo, 2016). These media not only...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (2): 168–190.
Published: 13 April 2015
... this appreciation, and positively recommend the musician to others, these later elements equating to reciprocity. Therefore the following hypotheses are posited: © Emerald Group Publishing Limited 2015 Music Internet marketing Social media Media (new media) I know we’ve never met but I just...
