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Keywords: Media coverage
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–23.
Published: 12 January 2026
...Qingqing Zhou; Miao Bai; Zhilin Yang; Zhiying Liu Purpose Existing literature on the governance and pressure effects of online media coverage has yet to reach a consensus. This study explores the impact of online media coverage on corporate green innovation. Design/methodology/approach Using...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 171–188.
Published: 18 July 2024
... economically remains insufficient. This study tests the causal effect between corporate Environmental, Social, and Governance (ESG) performance, media coverage, and brand value to reveal the underlying mechanisms of how consumers would react to high ESG performance. Design/methodology/approach This study...
