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Keywords: Media effects
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 43–61.
Published: 08 January 2018
... of brands in the background or peripherals of the screens in small sizes or with low time of exposure (Gupta and Lord, 1998 ; Vashisht and Royne, 2016). Internet marketing Advertising Media effects Persuasion Branding strategies Integrated marketing communication (IMC) In today’s world...
