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Keywords: Mediating role
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 30 December 2025
...). Expectation confirmation model Continuance intention Goal-congruent outcomes Mediating role ChatGPT plus Artificial intelligence (AI) has evolved significantly over the past decades, progressing from early rule-based systems and expert programs to machine learning and, more recently, deep learning...
