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Keywords: Mediation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 2027–2047.
Published: 03 December 2024
... established the pivotal role of consumer attitude towards brand genuinity in fully mediating the relationship between AC and BL. BA and usage (in years) were confirmed as significant moderators in the relationship between AC and consumer’s attitude towards brand genuinity. Practical implications...
Journal Articles
Materialism and compulsive buying behaviour: The role of consumer credit card use and impulse buying
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1239–1258.
Published: 01 November 2018
...Debasis Pradhan; D. Israel; Amit Kumar Jena Purpose The purpose of this paper is to study the impact of materialism on credit card (CC) use and impulsive buying (IB) and compulsive buying (CB) behaviour. Furthermore, it assesses whether CC use and IB behaviour mediate the relationship between...
