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Keywords: Meta perception
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Journal Articles
Reward model development for referral reward program in delivery services based on customer preferences
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3499–3516.
Published: 24 April 2025
... attractiveness (PA), meta-perception and recommendation likelihood. Design/methodology/approach A survey was conducted with 294 customers of Indonesia’s largest state-owned logistics company, with conjoint analysis used to identify the preferred reward configuration. The second stage involved testing two...
