... translation methods, including phonetic translation which reproduces the original sound and provides no discernible meaning, semantic translation which conveys the original meaning and provides a larger amount of information and metaphorical translation which carries implied meaning and provides the largest...

...Qiang Xu; You Song; Menglin Li Purpose With cultural heritage increasingly integrated into product design, metaphors have become a key means of conveying cultural and symbolic value. This study investigates how the alignment between metaphor type and product type influences brand status...