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Keywords: Mixed methods research
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 182–197.
Published: 08 January 2018
... interviews, for qualitative research, according to the mixed methods research. Findings The results of the quantitative research show that the relationship marketing factors of bonding, facility, and price positively influence commitment to relationship. Expertise and facility positively influence...
