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Keywords: Mixed-method approach
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2578–2598.
Published: 14 February 2025
... theory Continuance intention Dedication Enthusiasm Mixed-method approach Over the last few decades, digital games have experienced notable growth rates and have become an everyday free-time occupation (Chang and Liu, 2024). In the broad market of video games, rising interest and attention...
