...Keeyeon Park; Hye-Jin Kim; Jong Min Kim Purpose The purpose of this study is to examine how the usage of mobile devices influences text-posting behavior in the online review-generation process. This study attempts to improve the understanding of the negative impacts of mobile channels...

... and portfolio disparity on direct and indirect sales in both PC and mobile environment. Design/methodology/approach By conducting a field study at a large e-commerce platform, the authors use a negative binomial model to develop empirical findings that provide insights into paid search advertising...