...Michael Daniel Clemes; Xin Shu; Christopher Gan Purpose – Global mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs such as service quality, customer...

... and stable part of everyday life management and maintenance of social relationships (Oksman and Rautiainen, 2003). The previous research has emphasized the need for continuous study of mobile communications because of the on-going rapid evolvement of the relevant technology (De Gournay, 2002 ; De Vries...