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Keywords: Mobile communication systems
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 539–560.
Published: 31 August 2012
... cannot be formed in a customer's memory (Macdonald and Sharp, 2003). © Emerald Group Publishing Limited 2012 Thailand Mobile communication systems Advertising Consumer behaviour Mobile marketing Mobile advertising Brand equity Short message service Permission marketing...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (1): 59–77.
Published: 06 January 2012
... Young consumers Consumer behaviour Mobile communication systems Marketing communications Mobile viral marketing Theory of planned behaviour Technology acceptance model H5. The perceived utility (perceived entertainment, usefulness, credibility, involvement, relevancy, and interest...
