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Keywords: Mobile couponing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 827–840.
Published: 14 November 2016
...Christiana Yosevina Tercia; Thorsten Teichert Purpose The purpose of this paper is to investigate how monetary incentives foster purchase intention in WOM settings. Design/methodology/approach This study investigates offering mobile coupons as an incentive and word-of-mouth (WOM) tool...
