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Keywords: Mobile social apps
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 1013–1039.
Published: 29 October 2018
...Xiuyuan Gong; Zhiying Liu; Xiabing Zheng; Tailai Wu Purpose Mobile social apps permeate every facet of daily life through the pervasive use of smartphones. Customer retention with mobile social apps has become extremely important for app-related companies. The purpose of this paper is to explore...

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