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Keywords: Model of goal-directed behaviour
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 333–351.
Published: 09 April 2018
...Weisheng Chiu; Taejung Kim; Doyeon Won Purpose The purpose of this paper is to apply the model of goal-directed behavior (MGB) as a research framework to investigate consumers’ behavioral intention to purchase sporting goods online. Design/methodology/approach Mall intercept sampling was used...
