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1-3 of 3
Keywords: Modeling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 174–197.
Published: 25 February 2022
... Licensed re-use rights only Aviation industry Purchase decision-making Modeling Quantitative research Fuzzy AHP Qualitative research Given the interconnectedness of the global economy and the increasing mobility of citizens around the world, the aviation industry has witnessed...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (2): 208–225.
Published: 13 April 2015
... a culture of service excellence. Originality/value – The contribution of this research has been in terms of its scale development and modeling methodology. A methodological innovation in this research has been in the use of TOPSIS in the field of customer-perceived service quality in higher education...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (2): 315–338.
Published: 08 April 2014
...Yamen Koubaa; Rym Srarfi Tabbane; Rim Chaabouni Jallouli Purpose – The purpose of this paper is to assess the use of structural equation modeling in one specific field of marketing research, the image research. Design/methodology/approach – A meta-analysis of a sample of image marketing...
