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Keywords: Models
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Journal Articles
Perceived impact of thin female models in advertising: a cross‐cultural examination of third person perception and its impact on behaviors
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Asia Pacific Journal of Marketing and Logistics (2003) 15 (1-2): 51–73.
Published: 01 April 2003
...Fang Wan; Ronald J. Faber; Anthony Fung This study seeks to determine if body image disturbance and eating disorders that have plagued Western women are now becoming more common in Asia as well. Additionally, it attempts to examine perceptions of the impact of models in advertising in both cultures...
