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Keywords: Moderate upscale restaurants
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Journal Articles
Synthesizing moderate upscale restaurant patrons’ dining experiences
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (3): 627–651.
Published: 11 June 2018
... image and behavioural intentions) for moderate upscale restaurants in Malaysia. A third order conceptualisation of service quality is also included in the empirical analysis. Design/methodology/approach The data were analysed using exploratory factor analysis, confirmatory factor analysis...
