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Keywords: Moderated mediation modeling
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Journal Articles
The impact of customer organization socialization: a moderated mediation model
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2091–2108.
Published: 30 November 2021
.... The authors adopted hierarchical regression moderated path analysis approach to examine our moderated mediation model. Findings The authors find that both the quality of customer service and the quality of employee service play as moderators in the relationship between customer organization socialization...
