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Keywords: Modernization
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Journal Articles
The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 647–666.
Published: 22 June 2020
... not found to be more cosmopolitan than their older counterparts. Originality/value Our findings suggest that the modernization and individualization of a society can have impacts on consumer values in emerging Asia and that changes in consumer values among young and individualistic consumers can lead...
Journal Articles
An institutional perspective on modernization and sex-appeal advertising
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Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 220–238.
Published: 10 April 2017
...Chung Leung Luk; Cheris W.C. Chow; Wendy W.N. Wan; Jennifer Y.M. Lai; Isabel Fu; Candy P.S. Fong Purpose Building on institutional theory, the purpose of this paper is to propose a framework for analyzing how consumer attitudes toward nudity in ads change as a result of modernization...
