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Keywords: Moral legitimacy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2181–2197.
Published: 18 January 2023
... 12 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Cognitive legitimacy Moral legitimacy Pragmatic legitimacy Influencers Brand trust Attitude toward the brand Digitalization and social media have changed the nature...
