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Keywords: Moral norms
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (8): 1823–1841.
Published: 24 January 2020
..., perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention). Design/methodology/approach The current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers...
