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Keywords: Multi-channel agencies
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Journal Articles
Do relational benefits influence commitments and loyalty in a non-contract mechanism?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (8): 2012–2028.
Published: 13 December 2022
...Chang-Ju Lee; Sae-Mi Lee; Rajesh Iyer; Yong-Ki Lee Purpose The study focuses on how to build long-term relationships with multi-channel agencies (MCAs) (dealers) who serve multiple manufacturers on a non-exclusive basis in a business-to-business (B2B) market. This study looks at the framework...
