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Keywords: Multi-channel management
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1200–1221.
Published: 01 November 2018
... to manage omni-channel strategy, particularly the role of LSQ in multi-channel management (Agatz et al., 2008 ; Alptekinoğlu and Tang, 2005 ; Berman and Thelen, 2004 ; Xing and Grant, 2006). The evolution of omni-channel retailing has revealed the need to examine LSQ within the context...

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