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Keywords: Multi-group invariance test
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (3): 725–748.
Published: 11 June 2018
... in involvement, and on the basis of the interaction of product involvement and subject involvement. Multi-group invariance tests in SEM were used to explore model variations. Findings The hierarchy-of-effect model was found to vary based on the level of product involvement, subject involvement...
