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Keywords: Multichannel self-efficacy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 409–431.
Published: 10 April 2017
... Licensed re-use rights only Multichannel self-efficacy Multichannel shopping Purchase benefits Search benefits In the changing retail landscape, multichannel retailing has become a hard reality. The increased intensity of competition and growing demands of customers has made it imperative...
