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Keywords: Multicultural marketing
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Journal Articles
To create the value of indigenous tourism in multicultural market based on tourists' cultural experience
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1905–1921.
Published: 15 November 2021
...Yin-Ju Chen Purpose Tourism development can reduce the economic disadvantages of indigenous tribes; however, it is also reproached for the destruction of local culture. The challenge for tourism and culture is to reach those diverse audiences through a multicultural marketing perspective...
