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Keywords: Multisensory experience
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 80–98.
Published: 16 July 2024
...Divyanshi Pal; Kavita Srivastava; Neha Gupta Purpose Providing positive and memorable shopping experiences has become essential for retailers. As the retail industry strives to create multisensory experiences for consumers, it is equally important to understand the emotions and pleasure...
