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Keywords: Music in television commercials
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1112–1131.
Published: 02 October 2019
... recognition Music in television commercials Musical priming Neuromarketing Advertisers invest considerable resources in designing effective multimedia ads, in the hope of leaving lasting remnants of brand information in the long-term memory of consumers (Yoon et al., 2012 ; Wedel and Pieters...
