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Keywords: Music merchandise
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 15 September 2026
...Jin Seon Choe; Miyea Kim Purpose This study investigates the impact of pop-up stores on online music merchandise sales within the context of concert tours. Design/methodology/approach Using customer-level transaction data from Best Band's (pseudonym) official online shop across more than 100...
