Keywords: Musical priming
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1112–1131.
Published: 02 October 2019
...Gabriel Levrini; Cristian Luis Schaeffer; Walter Nique Purpose The purpose of this paper is twofold: first, to analyze whether musical priming induces greater recall of brands and, second, to study the emotional priming effects of music, in comparison with non-emotional music, including gender...

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