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Keywords: Narratives and discourses
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Journal Articles
The impact of public policy marketing, institutional narratives and discourses on renewable energy consumption in a developing economy
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 944–962.
Published: 27 August 2021
... initiatives through institutional narratives and discourses legitimize solar energy's sustainable consumption in a developing economy. Design/methodology/approach Using a post-structuralist approach, the authors undertook a thematic analysis to study the process of sustainable consumption. The authors...
