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Keywords: Natural wine
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 09 July 2026
...Yeonhee Seo; Yoonjae Nam Purpose This study examines psychological drivers of natural wine consumption among Korean MZ generation women (N = 217), focusing on health consciousness, self-congruity and conspicuous consumption. Design/methodology/approach Using structural equation...
