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Keywords: Need for cognition
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1386–1414.
Published: 10 May 2019
... invited to participate in a survey study, and partial least squares–structural equation modeling was performed to analyze the measurement and structural models. Findings The results show that three consumer groups by “Need for Cognition (NFC)” show different response to four identified OC attribute...
