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Keywords: Need to belong
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 02 October 2026
... that the effect of self-construal on subscription choices is driven by a fundamental need to belong, which is particularly salient for individuals with an interdependent self-construal. Design/methodology/approach Five studies were conducted to test the hypotheses. Study 1 employed a correlational survey...
