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Keywords: Neutralization theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 22 September 2026
.... Design/methodology/approach Drawing primarily on the Self-Determination Theory, this study develops an empowerment-based model of GenAI chatbot misuse and examines the Neutralization Theory as an alternative account of moral rationalization. Data from 736 GenAI users were analyzed using structural...
