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Keywords: New logistics service product design
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Journal Articles
The framework for designing new logistics service product: a multi-case investigation in China
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 898–924.
Published: 13 March 2019
...Weihua Liu; Di Wang; Xuan Zhao; Cheng Si; Ou Tang Purpose The purpose of this paper is to analyze the influencing factors of new logistics service product design (NLSPD) in China to establish a theoretical framework for the future development of the logistics industry. Design/methodology...
