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Keywords: New product
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1145–1157.
Published: 13 September 2021
...Felix Septianto; Rokhima Rostiani; Widya Paramita Purpose While new product introductions can potentially promote growth and benefit for brands, it remains unclear how marketers can develop effective communication strategies to increase the chance of success for new products. The present research...
