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Keywords: New product development (NPD)
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Journal Articles
An examination of product development approaches within demand driven chains
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1183–1199.
Published: 08 November 2018
... the concepts of sustainable development, its practices and impacts within demand-driven supply chain (DDSC) environments. This paper is part of a wider project and within later stages of the study, a novel framework will be developed in order to link new product development (NPD) and demand chain management...
