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Keywords: Newly industrialised countries
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2005) 17 (2): 44–70.
Published: 01 June 2005
...Sadrudin A. Ahmed; Alain d’Astous; Christian Champagne This article presents the results of a survey of 202 male Taiwanese consumers. In this study, consumer judgements of two technological products varying in their level of complexity made in highly, moderately, and newly industrialised countries...
