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Keywords: Norm activation model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 2872–2895.
Published: 06 March 2025
...Christine Nya-Ling Tan; Muhammad Ashraf Fauzi; Siti Aminah Harun Purpose This study employs the norm activation model (NAM) and the elaboration likelihood model (ELM) to investigate the drivers of consumers’ buying intent (BUI) for eco-friendly products (EFP). The primary emphasis is on eco...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2136–2154.
Published: 03 October 2023
... of desirability in sustainable luxury experiences (LEs) on consumers' purchase intentions (PIs). The study draws inspiration from the Norm Activation Model theory and operationalises attitude strength using the Elaboration Likelihood Model theory. Design/methodology/approach Purposive sampling technique...
