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Keywords: Nostalgic consumption
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 26 December 2025
...Zhuo Sun; Menglu Chen; Xinyu Cui; Xiaoning Gao Purpose Based on cognitive dissonance theory and emotional memory linkage theory, this study proposes a serial mediation model of “digital hoarding → cognitive dissonance → emotional memory linkage → nostalgic consumption”, aiming at exploring how...
