Keywords: Nostalgic logo design
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 12 October 2026
...Phan Khanh Duy Purpose This study advances branding theory by complementing and refining dominant affect-centric accounts of nostalgia by introducing a parallel cognitive pathway. It examines whether nostalgic logo design enhances brand trust through stability-based cognitive inference rather than...
Includes: Supplementary data

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