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Keywords: Nudging
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2484–2500.
Published: 17 April 2023
... structural equation modeling. Findings The results provide some fresh insights, such as the significant positive influence of recycling habits, economic benefits and attitudes toward nudging on EEPE, with a distinct serial mediation link from recycling habits to EEPE behavior. Practical implications...
