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Keywords: Number of followers
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1159–1174.
Published: 15 October 2020
... when an influencer has a large (vs. moderate) number of followers (Study 2). Originality/value By examining (1) the effects of explicit advertising disclosure on consumers' inference regarding influencers' persuasion motives and (2) the role of the influencer's number of followers, this research...
