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Keywords: Numerosity effect
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2878–2893.
Published: 26 May 2023
...-use rights only Price labeling strategy Numerosity effect Price perception (1) p s = p d + m | p − p d | , i f p > p d Where p d denotes the average market price of the product and m ∈ [ 0 , 1 ] denotes...
Includes: Supplementary data
